I wondered why there is a Starbucks in my Target. Now it all makes "marketing sense". Caffeine seems to make folks buy more retail items. Drinking a caffeinated beverage before shopping leads to more items purchased and even increased spending. In other words, caffeine is not just an energy booster, it's a spending booster!
Caffeine & Shopping
Caffeine & Shopping
Caffeine & Shopping
I wondered why there is a Starbucks in my Target. Now it all makes "marketing sense". Caffeine seems to make folks buy more retail items. Drinking a caffeinated beverage before shopping leads to more items purchased and even increased spending. In other words, caffeine is not just an energy booster, it's a spending booster!